Unilever to bring out new Slim-Fast line

07/2/2004 | Advertising Age (tiered subscription model)

Responding to the increase in low-carb dieting and a drop in sales of Slim-Fast products, Unilever this week announced it will soon introduce Optima, a new mid-calorie drink. "Carb is yesterday's news. Consumers will be looking for better balance, for enough sugar, at a level that's healthy, and for healthy unsaturated fats," said the vice president and general manager of the Slim Fast line.

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