Beverage marketers use gender differences to ring in sales

07/2/2007 | Gwinnett Daily Post (Lawrenceville, Ga.)

A growing number of beverage companies are marketing their drinks toward gender-specific audiences. New fruit-flavored beer offered by Michelob seeks to attract women consumers who have traditionally shied away from the category, while Coke Zero looks to attract health-conscious male drinkers with its dark, sleek packaging.

View Full Article in:

Gwinnett Daily Post (Lawrenceville, Ga.)

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Adjunct Instructor - Ancient Foods in the Modern World
The Culinary Institute of America
San Antonio, TX
Adjunct Instructor - Menu Development
The Culinary Institute of America
San Antonio, TX
Culinary Arts Chef Instructor
The Culinary Institute of America
Singapore
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations