Beverage marketers use gender differences to ring in sales

07/2/2007 | Gwinnett Daily Post (Lawrenceville, Ga.)

A growing number of beverage companies are marketing their drinks toward gender-specific audiences. New fruit-flavored beer offered by Michelob seeks to attract women consumers who have traditionally shied away from the category, while Coke Zero looks to attract health-conscious male drinkers with its dark, sleek packaging.

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Gwinnett Daily Post (Lawrenceville, Ga.)

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