Del Monte turns to moms for ideas

07/2/2007 | Advertising Age (tiered subscription model)

Del Monte is again turning to customers for advice, creating the Moms Insight Network, a panel of 10,200 moms that marketers will enlist to generate product ideas and insights for the company. The company had previously created a social network for dog owners that mined customer ideas for its pet-food business.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Vice President, Public Relations
iCrossing, Inc.
San Francisco, CA
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO