Adidas campaign puts China in the spotlight

07/2/2008 | Wall Street Journal (free content), The

Adidas is looking to sway Chinese consumers away from rival brand Nike with a series of Olympics-themed ads aired and displayed in that country that appeal to national pride and a focus on local athletes. The campaign includes retail, mobile and online aspects, as well as TV commercials and billboards. Many global marketers are wary of engaging Chinese nationalism, in part because of the risk of backlash from human rights and environmental activists.

View Full Article in:

Wall Street Journal (free content), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO