IAB releases guideline revisions for ad units, rich media creative

07/2/2008 | MediaPost Communications

The IAB announced the release of revised ad unit and rich media creative guidelines. IAB President and CEO Randall Rothenberg said, "These guidelines expand upon the seminal work begun with the Universal Ad Package and give interactive publishers even more opportunity to provide marketers with innovative solutions that engage consumers." The revisions include guidelines for newer ad formats like page takeovers, tear-backs and floating ads. Click here for the release from IAB.

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