J.D. Power: Online content linked to TV shows draws new-car buyers

07/2/2008 | Adweek

Nearly seven in 10 new-car buyers sought information online about TV shows, with the most popular sites including CNN, MSNBC, ESPN and Fox News, according to the Power Auto Online Media Study. TV show content ranks third to travel-related information and news as being most relevant to new-car buyers, according to this article.

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