The greening of luxury

07/2/2009 | Wall Street Journal, The

Ultra high-end brands looking to invigorate their aging customer base are flaunting a new green look. Tiffany & Co.'s store windows tout its efforts on behalf of coral reefs. LVMH Moët Hennessy Louis Vuitton invested in organic-clothing company Edun. Not to be outdone, Barneys New York is marketing a line of sneakers constructed partially with organic material.

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