New Web ad privacy guidelines released by trade groups

07/2/2009 | NYTimes.com · Multichannel News · ClickZ

Online users will be able to opt in to behavioral ads and will be notified in the ads or on a site that their activities are being tracked, according to new guidelines released by a coalition of industry trade groups. The groups reportedly hope to ward off government regulation with this voluntary effort.

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NYTimes.com · Multichannel News · ClickZ

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