Rite Aid launches low-priced private label line

07/2/2010 | MediaPost Communications

Rite Aid has created a lower-priced private label line of consumer packaged goods. Simplify branded products will include household goods such as paper towels and trash bags, as well as bottled water, soft drinks and snack foods. The chain is promoting the launch online, with informational videos that offer watchers coupons on the new products.

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