Tasti D-Lite builds on pop culture celebrity as it expands

07/2/2010 | FastCasual.com

Tasti D-Lite has signed three new area developers to open up to 65 new locations in Texas, Las Vegas and along the Eastern shore, as part of an aggressive national expansion plan. Awareness of the brand's healthier frozen treats has grown largely through exposure on TV shows including "Sex and the City," "30 Rock" and "The Apprentice," making it a pop culture reference for many who have yet to taste the confections.

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