Do you have clients who are all about scoring cheap deals? Ones who are constantly pressed for time? How about clients seeking solutions to health problems? Figure out the profile of your skin-care clients and then adapt your services to meet that type of person, writes Debra Koerner, founder of imassage and executive director of the Destination Spa Group. "Your skin care facility has to go deeper than just offering space to escape; it has to be viewed as a resource that offers solutions, as well as superior products and services," she writes.
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