Bing ads for Facebook to get "like" button feature

07/2/2013 | MediaPost Communications

Bing and Facebook are teaming up to create advertisement formats that allow users to "like" Bing ads within the social networking site and elsewhere, a Microsoft representative said. The move is aimed at better integrating Bing ads across different media. "We'll run a pilot for about 30 to 60 days with a select number of advertisers," said David Pann, the Microsoft Advertising Search Group's general manager.

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