General Motors is returning to patriotism-themed advertising for its redesigned 2014 Silverado pickup, with a "Strong for all the roads ahead" campaign featuring country singer Will Hoge. The ad from Interpublic Group's Commonwealth will be shown nationally during the 2013 Major League Baseball All-Star Game and Home Run Derby, and it will double as a music video and digital song download. "We're taking back the soulfulness of the category," said Chris Perry, vice president of Chevy marketing in the U.S.
Chevy's Silverado campaign relies on emotion, patriotism
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