Employ fun and creativity to set your business apart

07/2/2013 | Social Media Today

Encouraging customers to submit content, challenging them with contests and creating a playful and nurturing atmosphere for customers and employees are among the ways a small business can distinguish itself and its brand, Jasmine Henry of Inbound Marketing Agents writes. "When you make the effort to inspire, amuse, or simply connect with your audience, the results can be just the boost your brand needs," Henry writes.

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