Experience, relationships, marketing make dermatology practice stand out

07/2/2013 | Modern Medicine

Ensuring patients have the most positive experience possible keeps patients coming back to a dermatology practice and brings new ones in the door, Tracy Drumm, vice president of marketing firm IF Marketing said at a recent conference on aesthetic dermatology and cosmetic surgery. A welcome folder that includes physician and patient profiles helps establish a trusting relationship, Drumm said.

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