Grocery-delivery services take different routes

07/2/2013 | Supermarket News (free registration)

California companies Yummy.com and Instacart promise same-day grocery delivery but use different methods. The two are preparing for competition from AmazonFresh. Yummy.com, in Los Angeles, uses company trucks to deliver from four grocers. San Francisco's Instacart takes a crowdsourcing approach, paying freelance drivers to pick up and deliver using their vehicles.

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