Grocery-delivery services take different routes

07/2/2013 | Supermarket News (free registration)

California companies and Instacart promise same-day grocery delivery but use different methods. The two are preparing for competition from AmazonFresh., in Los Angeles, uses company trucks to deliver from four grocers. San Francisco's Instacart takes a crowdsourcing approach, paying freelance drivers to pick up and deliver using their vehicles.

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