Marketing spending flows to tablets, but challenges await

07/2/2013 | Mobile Marketer

Mobile ad spending directed specifically at tablets is expected to increase to $7 billion this year, compared with $4 billion in 2012, as consumers spend more time with the devices. Advertisers are learning the key differences between how tablets and other devices are used but are still somewhat tentative, experimenting with new form factors and ways to inject ads into content without being too disruptive, this article notes.

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