Nike's pre-eminent "Just do it" turns 25

07/2/2013 | Adweek/AdFreak blog

Wieden+Kennedy unveiled Nike's "Just do it" slogan 25 years ago this month -- "one of the biggest ad ideas ever," writes David Gianatasio. While Volkswagen's "Drivers wanted" and Apple's "Think different" have since aimed for similar high ground, "none have come close to duplicating the cultural impact and mass appeal" of the Nike slogan, Gianatasio writes.

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