NUVOtv, SMG Multicultural sign multifaceted media deal

07/2/2013 | MediaPost Communications

NUVOtv, an English-language cable channel marketed to Hispanics, has signed a deal with Starcom MediaVest Group Multicultural covering traditional media placements as well as custom media and marketing projects. "This investment ... validates the value of modern Latino consumers and NUVOtv's unique ability to deliver this audience with high-quality original entertainment programming," said NUVOtv ad sales chief Craig Geller.

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