Papaya Mobile: Developers don't trust ad networks' eCPM claims

07/2/2013 | VentureBeat · Mobile Marketing Magazine

The most important factor in choosing an advertising partner is trustworthiness, according to a Papaya Mobile survey of developers. But 71% of them say ad networks exaggerate their effective Cost Per Thousand impressions claims. "[T]he fact that the vast majority of developers –- especially smaller ones -- are also unhappy with the results achieved relative to the cost suggests a gulf in expectations between themselves and the ad network providers," Papaya Mobile CEO Si Shen says.

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VentureBeat · Mobile Marketing Magazine

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