Promoting produce at checkout may prove a win-win

07/2/2013 | Packer (Lenexa, Kan.), The

Produce marketers and retailers can play a role in helping consumers fight obesity and boost profit margins at the same time by promoting fresh fruits and vegetables as impulse buys instead of candy, says consultant says Chuck Underwood. Elizabeth Pivonka, president and CEO of the Produce for Better Health Foundation, says: "Produce is particularly profitable for retailers. And people are more likely to pick it up if it's in the checkout lane."

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Packer (Lenexa, Kan.), The

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