Survey: Hershey's, Coca-Cola and Wrigley's among most patriotic brands

07/2/2013 | USA Today · FoodNavigator

Hershey's, Coca-Cola, Wrigley's and Colgate were among the top brands in a survey of most patriotic brands from research group Brand Keys. For a brand to be viewed as patriotic, the value must be seen as "part of the brand's equity" and "acknowledged on a deeply emotional and engaging basis," said Robert Passikoff, president of Brand Keys. Hershey's and Coca-Cola came in at numbers two and three, respectively, behind front-runner Jeep.

View Full Article in:

USA Today · FoodNavigator

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Staff Assistant, Food Trucks/Commissary Manager
University of Massachusetts Amherst
Amherst, MA
Retail Food Services Manager
University of Massachusetts Amherst
Amherst, MA
Executive Pastry Chef
Princeton University
Princeton, NJ