Survey: Jeep, Hershey's and Coca-Cola among most patriotic brands

07/2/2013 | USA Today · FoodNavigator

Chrysler Group's Jeep was selected as the most patriotic of 197 brands, besting the likes of Hershey's, Coca-Cola, Levi Strauss and Walt Disney in a survey from research group Brand Keys. For a brand to be viewed as patriotic, the value must be seen as "part of the brand's equity" and "acknowledged on a deeply emotional and engaging basis," said Robert Passikoff, president of Brand Keys.

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USA Today · FoodNavigator

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