Viacom, Monster DNA join for Music Independence Day in support of indie artists

07/2/2013 | Adweek

Viacom has partnered with headphone company Monster DNA for Music Independence Day, a 12-hour event that will feature unsigned artists on Viacom's MTV, CMT and VH1. Viewers will be able to donate to their favorite artists, with the two partners pledging to match up to $100,000, making the event a potential career-launcher for well-received acts.

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