Walgreen fine-tunes its image

07/2/2013 | Huffington Post, The

Walgreen is planning a change to the front of its stores to highlight its health and wellness offerings. Instead of placing convenience offerings up front, services and products having to do with pharmacy, vitamins, immunization, clinics and beauty and skin-care products will be highlighted. “When I think of Walgreens, I think of health," said Graham Atkinson, senior vice president and chief marketing and customer experience officer at Walgreen. “That is the anchor.”

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Huffington Post, The

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