Banana Boat says men can "Defy the sun" in new ads

Banana Boat is introducing a line of sunscreen for men with ads from JWT, New York, that show a bald man playing golf and another man riding a lawnmower while shirtless. The videos for Banana Boat Triple Defense Sunscreen for Men sport a "Defy the sun" tagline. "We wanted to show real men in everyday, mundane situations for guys, but to make the scenarios sound heroic," said JWT Creative Director Billy Faraut.

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