On-demand must get easier to use, Time Warner CEO says

07/2/2014 | Variety

On-demand programming is bringing "billions more viewers" to TV content globally but must become more accessible to customers, Time Warner CEO Jeff Bewkes said. "The beauty of on-demand is you have everything. The problem you have is, 'It's too much. How do I get to it?' " Bewkes said at an industry event. "That becomes the next piece for such a valuable set of rights and good programming."

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