Hipe puts text responses on the clock

07/2/2014 | TechCrunch

Picture-messaging application Hipe allows users to send photo overlays, GIFs and video to friends -- but removes the conversation after 99 seconds if the friends do not respond. Hipe users can send Vine-like looping videos and start group conversations. Since its launch in February, Hipe has acquired 30,000 users and has a 50% weekly retention rate.

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