Total advertising spending in the U.S. will increase 5.3% to reach $180.12 billion for 2014, the largest percent increase since ad spending rose 6.7% in 2004, according to eMarketer. The projected 83% increase in mobile advertising spending will push that category to more than 10% of the total spend, ranking mobile ahead of newspapers, magazine and radio ads for the first time.
Report: Mobile to fuel biggest U.S. ad-spend jump since 2004
SmartBrief Job Listings for Media
|Marketing Director, Mobile||
NXP Semiconductors N.V.
|San Jose, CA|
|Director of Digital Media and Marketing||
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||