Report: Mobile to fuel biggest U.S. ad-spend jump since 2004

07/2/2014 | eMarketer

Total advertising spending in the U.S. will increase 5.3% to reach $180.12 billion for 2014, the largest percent increase since ad spending rose 6.7% in 2004, according to eMarketer. The projected 83% increase in mobile advertising spending will push that category to more than 10% of the total spend, ranking mobile ahead of newspaper, magazine and radio ads for the first time.

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