Why the design of a company logo matters

07/2/2014 | BusinessNewsDaily.com

The colors, fonts and shapes of a logo can tell customers a lot about the values of a company, according to DesignCrowd Chief Marketing Officer Dan Ferguson. "If there is a mismatch between your identity, values and logo, it can lead you down the difficult path of trying to market a disengaging or downright confusing brand," he says.

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