Social networking sites beware: Users not so loyal

07/3/2007 | Times (London) (subscription required), The

Visitors to social networking sites don't feel an obligation to stick to one online venue, a survey by Parks Associates found. The race to remain relevant is ongoing as visitors easily jump from juggernauts such as MySpace to up-and-comers, including Facebook, and former star Friendster struggles to survive as users move to sites with better music and videos.

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Times (London) (subscription required), The

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