Under Armour targets women with new marketing campaign

07/3/2007 | Oregonian (Portland), The

Under Armour is using its popular "Click Clack" football marketing slogan as inspiration for a new campaign that targets women by using the phrase "Boom Boom TAP," which is meant to evoke the noise made when girls break a huddle. The brand hopes to market toward the "team girl," with competitors like Adidas AG and Nike doing the same.

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Oregonian (Portland), The

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