Word-of-mouth marketing: Put the consumer to work


There are 65 million U.S. adults who regularly share advice on products or services with others, and 27 million of them are exerting that influence online. As the Web offers more user-generated content opportunities, the population of online influencers will grow to 34 million in 2011 as more people become comfortable with voicing their opinions online. Winning over this key segment of consumers should be on every marketer's to-do list.

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA