Poll: E-mail now top direct marketing method

07/3/2008 | Brandweek

E-mail has surpassed traditional direct mail as the most commonly used type of direct response marketing, according to a new poll of major U.S. companies by Direct Partners, New York. The survey found 35% of companies mainly use e-mail for direct marketing, 25% primarily use traditional direct mail and 21% use package, statement stuffers or free-standing inserts.

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