Cleaning companies adapt to time-conscious consumers

Cleaning companies are offering wipes and spray bottles with more versatility as they adapt to consumers who want to spend less time on cleaning. "When we were kids, the majority of the country used to drop in some dish liquid, fill up the sink with water, soak all of their dishes and then after a bit of time clean them, rinse and place them in a drying rack. Today, consumers just don't have time for batch-processing," says Sunny Jain of Procter & Gamble.

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