Column: There's more to accessibility than being reachable

07/3/2013 | Travel Research Online

Having a travel practice that's "accessible" to clients means more than having all the agency's contact details at the clients' fingertips, Richard Earls writes. Travel agents should strive to make themselves look approachable and less intimidating to travelers, Earls writes. "Look at all of your elements of first impression and make sure that the appearance of your office, your clothing and, most importantly, your demeanor, are inviting and relaxed," Earls writes.

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