How big companies balance their innovation needs

07/3/2013 | Knowledge@Wharton

There are two types of thinking that must be balanced for companies to improve incrementally and with big-picture innovation, says professor and author George S. Day. The first is from the outside looking in, he argues: "You're looking for innovations that create new value for customers that they are willing to pay for." The second is an inside-out view: "You need to have mastery of the technology, and you have to have the engineering skills, the production skills, the supply chain skills."

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Business

Job Title Company Location
Vice President, HEDIS & Performance Outcomes
Dayton, OH
Pharmacy Benefit Analyst/ Auditor
Nationwide, SL_Nationwide
Vice President, Girls and Women Strategy
United Nations Foundation
Washington, DC