LinkedIn could outlast Facebook, says marketing exec

07/3/2013 | Drum (Glasgow, Scotland), The

LinkedIn has what it takes to outlast and outgrow Facebook, and marketers should be paying the network more attention, says Possible CEO Shane Atchison. LinkedIn comes with built-in utility that will help it stay relevant to a maturing audience, long after Facebook's star has faded, Atchison argues. "Facebook will become the birthday network, because it's most relevant to you on your birthday -- it's no longer relevant on a day-to-day basis," he says.

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Drum (Glasgow, Scotland), The

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