What are the buzzwords of CSR communications?

07/3/2013 | Strategy+Business online (free registration)

About four-fifths of Fortune 500 companies use words such as "community" and "environment" in their CSR communications, while a smaller majority use terms such as "wellness," "sustainability," "diversity," and "ethics," researchers say. The study suggests that "firms should use terms that can be easily grasped by their target audience -- and make sure these actually align with the companies' actions and policies," Matt Palmquist writes.

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