Whitbread to roll out new hotel concept aimed at budget travelers

07/3/2013 | Reuters · HotelsMag.com (free registration)

Whitbread has unveiled Hub by Premier Inn, a new hotel concept designed to capture demand from budget-conscious city travelers. Rooms at Hub hotels will be compact -- measuring 123 square feet -- and guests will be given an app that allows them to check in online as well as preset room amenities such as the room temperature and the TV channel playing when they arrive. Whitbread plans to open its first Hub property in London next summer and is looking to have 40 Hub by Premier Inn hotels open or in development by 2018.

View Full Article in:

Reuters · HotelsMag.com (free registration)

Published in Briefs: