Column: Avoid skimping on these crucial marketing materials

07/3/2014 | Travel Research Online

Certain marketing materials, such as e-mail accounts, websites, business cards and brochures, carry the weight of a travel agent's brand image and thus should never be subjected to cost-cutting, Richard Earls writes. "These items stand in for you when you are not there to speak for yourself. The last message travel agents want to give their clients is 'do it yourself,'" he adds.

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