M&M's opens giant flagship store to boost sales in the U.K.

A 35,000-square-foot store that will offer visitors a "retailtainment" experience complete with chocolate wall, an M&M's tiered chandelier and other branded goods is set to open in the U.K. Mars hopes the investment will help generate double-digit growth in the U.K. Mars Retail Group's president says similar stores in the U.S. have fared well even in the economic downturn.

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Telegraph (London) (tiered subscription model), The · MarketingMagazine.co.uk (U.K.)

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