Can McDonald's win millennials with the McWrap?

07/4/2013 | Bloomberg Businessweek

The McWrap took two years to perfect before McDonald's launched it with great fanfare this year, as part of a push to attract 18-to-32-year-olds who haven't included the chain on their list of top 10 eateries. "We can't compromise on convenience, speed, and value. But we have to keep up with evolving tastes. This will help people think differently about McDonald's," said chef and McWrap inventor Dan Coudreaut.

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