How HSN reignited in the digital age

HSN was on the way to being written off in the digital age five years ago, but incoming CEO Mindy Grossman had other ideas. The cable channel is now thriving with Grossman's focus on HSN's core audience of well-off women aged 25 to 54 who like to shop using mobile devices. She has successfully recruited new celebrities to the brand and has spent significant sums on technology upgrades. "We have a highly specialized customer and want to give her the best experience somewhere she can trust," Grossman says.

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