Pantene makes Twitter splash with real-time Oscars tweet fest

07/4/2013 | eMarketer

On the night of the Oscars, P&G's Pantene hair products were being mentioned 35 times per minute on Twitter thanks to an aggressive real-time marketing campaign. The company's #WantThatHair promotion received an estimated 28 million impressions on Oscar Sunday in February. The promotion urged watchers to tweet about hairstyles they saw on the red carpet before the Oscars. "If there's a look on the red carpet and you want that hair, we have a way to get you that hair with our Pantene products," said P&G's Kevin Crociata.

View Full Article in:

eMarketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA