Reddit is gaining ground as way for online users to discover content, with a Pew survey finding 6% of all U.S. adults tapping into the service. That's about the same level of usage as Tumblr -- and far behind Facebook's 67%. Reddit is particularly popular with men under 30, with 15% penetration in that bracket.
Pew: Reddit usage is on par with Tumblr, skews young and male
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Warner Bros. Entertainment Inc.
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Interactive Advertising Bureau
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|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
UNIVERSITY OF VIRGINIA