When pitching to venture capitalists, be willing to address tough issues directly, but don't feel the need to discuss every potential problem during your initial meeting, says Mark Suster. He also suggests that rather than talking nonstop, you should treat your pitches as two-way conversations by encouraging investors to provide input. And after establishing a relationship with an investor, be sure to keep him or her in the loop. "[W]hen we have more context about what you're working on in a shorter cycle, we can be more helpful," Suster said.
Published in Brief: