WPP to create a dedicated team for Chanel

07/4/2013 | Advertising Age (tiered subscription model)

After a review of its media account, luxury fashion brand Chanel has enlisted WPP to create a "dedicated venture" called "Plus" that will also handle creative and digital duties, according to a Chanel spokeswoman. "Plus" will pull executives from MEC, Mindshare, Ogilvy and AKQA, according to sources. "This new model will allow Chanel to access WPP's best talents with media at heart," the spokeswoman said.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY